Web Data Analyst - (San Diego)

Posted on: 12/11/17


Job DescriptionJob #: 7926046-18 month contract for a Web Data Analyst within Marketing - qualified applicants please send resume to hchase@apexsystemsinc.com Senior Analyst Come join our team as a Senior Analyst in the Data Analytics & Science team. We are looking for creative problem solvers with a passion to deliver data-driven insights. This position works alongside marketers and agency partners to deliver business results using data for insights and optimization. The Role We are seeking a Senior Analyst who will partner with our Online Advertising & Web Channel teams to help drive in-house email lead nurture campaigns. The successful candidate will have a strong combination of both data acumen and excellent written and verbal communication skills, in addition to an ability to present data in a creative and illustrative manner. Primary Responsibilities Subject matter expert in the email lead nurture campaigns Provide insights regarding the campaign effectiveness, audience segmentation, and cycles; develop automated closed-loop reporting processes Perform analysis on the content funnel, engagements, and conversion assists. Ad hoc analysis in general SEO and Web analytics Qualifications 5+ years of experience in Email, CRM and/or Life Cycle Marketing Analytics 5+ years of experience in generating and presenting insights from marketing data; experience in online advertising analytics and optimization a plus! Advanced SQL skills to perform data segmentation and aggregation from scratch; experience working with granular web clickstream data a plus! Familiarity with programming languages and stats packages (e.g. python, R) Advanced knowledge of Responsys and Eloqua is required Knowledge of online advertising platforms (e.g. Google AdWords, DoubleClick) and processes or web analytics platforms (e.g. Omniture, Google Analytics) Working knowledge of Organic, Paid, and Social Search Outstanding communication skills with the ability to influence decision makers and build consensus with teams

Ad Number: 21032935